Project Overview
绿忆农品是一家专门从事有机农产品种植与加工的中型食品企业，拥有全流程自有生产线，年产值约5000万元。随着健康食品需求增长，绿忆农品品牌及产品逐步受到更多消费者青睐。为了进一步拓展全国市场和提升线上销售，绿忆农品决定携手我们公司，对其官网进行彻底升级改造，打造能高效承载品牌形象和转化客户的线上平台。
Case Experience
Project challenges
1. 官网界面和布局陈旧，未能准确传递有机、健康、可持续的品牌理念。2. 无法为访客提供顺畅的购物与咨询体验，缺乏产品快速检索、在线沟通等互动功能，客户流失率高。3. 网站不能自动适配手机和平板等移动终端，移动端客户数量连年下降。4. 缺乏数据分析和客户行为追踪，营销活动效果难以评估，推广资源投放效率低。
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Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
我们为绿忆农品全新定制了优质官网解决方案：
1）品牌焕新页面设计：采用现代化风格与品牌主色调，首页聚焦生态农场、明星产品和可追溯体系，提升品牌信任感；
2）优化用户体验：新增一键导航、智能搜索和产品分类标签，提升信息获取效率；
3）互动功能强化：集成在线客服与微信/邮箱即时咨询工具，客户无需离开页面即可获得实时解答，购物转化率提升；
4）全端响应式设计：无缝兼容PC、手机、平板等搜索终端，缩短页面加载时间，并为移动端专设快捷入口和下单流程；
5）内嵌数据分析模块：助力绿忆农品全面掌握访客行为并精准分析推广渠道效果。项目共耗时4周，其中1周为需求梳理与设计，2周研发部署，1周客户培训与上线测试。
Project Success
自新官网上线后，我们的客户咨询量明显增加，移动端下单增长超60%。官网形象更符合品牌定位，受到了合作伙伴和经销商的高度认可。通过在线客服和订阅功能，我们与客户的互动频率提高了很多，客户满意度也在持续提升。感谢贵方团队的高效服务，帮助我们实现了线上营销转型。
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