Project Overview
《从混乱管理到高效运营：枫筝国际物流如何实现数字化管理升级》
枫筝国际物流是一家中型综合物流公司，服务覆盖进出口货运、仓储配送及第三方物流，年服务客户超800家。随着业务量持续增长，传统的纸质与Excel管理模式已难以满足高效运营与客户多元化需求。为提升管理效率并优化客户体验，枫筝国际物流决定寻求数字化管理升级合作。
Case Experience
Project challenges
1. 业务流程复杂，数据零散：订单、运输、仓储等环节由多人和多系统分步管理，数据重复录入、易出错、信息流转慢，导致管理混乱。
2. 成本难以追踪：缺乏统一的成本核算体系，无法准确统计每票货物及每条线路各项成本，利润分析滞后且片面。
3. 客户服务滞后，透明度不足：客户无法实时查看货物状态和环节进展，售后沟通需多轮确认，满意度下降，流失风险增加。
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Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
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prescription
#### **松鼠云生态定制解决方案**
**1. 官网场景化重构（获客加速器）** -
构建"行业解决方案+白皮书下载"内容矩阵，设置阶梯式留资门槛； -
植入智能互动组件（如运费试算器、海关编码查询工具），提升用户黏性； -
自动化分配EDM&短信触达策略，实现**32%**资料下载用户转销售线索。
**2. 小程序智能交互（商机挖掘引擎）**
- 开发员工智能名片系统，支持一键分享商品介绍、案例视频；
- 植入AI雷达追踪功能，实时监测客户浏览行为（如产品页停留时长）；
- 搭建积分体系，用户完成认证/询价等行为可兑换物流代金券。
**3. CDP数据中台（决策指挥舱）**
- 开发客户旅程看板，可视化展现从官网访问→资料下载→销售跟进的完整链路；
- 建立客户评分模型，智能识别高意向线索并推送专属销售；
- 集成ERP系统实现商机-订单数据贯通，ROI分析精确到渠道层级。
Project Success
枫筝国际物流运营总监李先生反馈："数字化系统上线后，日常管理效率提升约60%，订单处理速度大幅加快。各部门配合更加顺畅，尤其成本核算清晰可靠，管理决策更有据可依。客户收到及时推送，满意度明显提升。我们很认可这次升级带来的显著成效。"
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