Project Overview
松鼠云（Squirrel Cloud）是一家专注于健康科技的创新公司，服务于追求健康生活方式的个人和企业用户。2024年，松鼠云与我们合作，希望通过数字化方式提升用户的运动积极性，增强品牌健康社区的用户粘性。项目聚焦于开发并推广一款线上健步活动小程序，帮助其用户团队轻松启动健康管理计划。
Case Experience
Project challenges
项目伊始，松鼠云面临以下三大挑战：
1. 久坐成风，运动动力不足：随着现代办公与生活节奏加快，80%的目标用户每日运动时间不足30分钟，难以自主制定和坚持运动计划。
2. 缺少有效激励，健康行为难以持续：即便有健步意识，但缺乏有趣的奖励机制和团队氛围，参与热情和持续性不理想。
3. 用户数据分散，缺少可视化管理：以往活动数据记录分散在不同平台，无法形成有效的健康档案和行为激励，也难以为品牌沉淀社区资产。
Related Services
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
针对以上问题，我们为松鼠云量身打造了“步云行动”健步小程序：
1. 用户打卡和签到功能，帮助用户每日便捷记录运动步数，形成健康可视化档案，统计数据显示，72%的活跃用户坚持打卡超过20天。
2. 定期组织线上健步挑战赛，设置积分排名与实物奖励，显著提升参与热情。上线首月，参与挑战人数提升至初始用户的2.5倍。
3. 足迹地图功能，将用户运动轨迹自动生成地图和里程碑，用户可一键分享至社交平台，带动社交互动和正向激励，拉新效率提升18%。
4. 项目实施周期共3周，包含1周小程序配置，2周在线培训及推广物料支持，配合客户线下动员，确保覆盖率达95%。
Project Success
松鼠云健康项目负责人表示：'步云行动小程序极大简化了我们健康管理的落地难题，用户活跃度和团队氛围明显提升。功能设计人性化，挑战机制让员工和用户更愿意坚持参与。我们已将小程序作为品牌健康社区的全员入口，短短两个月用户规模增长40%，极大增强了品牌口碑和用户协会归属感。'
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