Project Overview
松鼠云是一家专注于同城新零售的互联网企业，依托抖音社交与短视频平台，致力于为用户带来高效、舒适的本地购物体验。本次合作聚焦于通过松鼠云平台，帮助抖音用户实现便捷的美妆、服饰与食品类产品的同城采购，提升消费体验，推动零售模式创新。
Case Experience
Project challenges
1. 配送速度慢导致用户体验不佳。在传统电商平台，小王等年轻用户长时间等待收货，影响购物积极性。2. 优质商品筛选难，品类同质化严重。用户在直播或短视频平台面临选择困难，优质商品信息分散，质量难以保证。3. 互动与社交体验不足。消费者难以在购物过程中获得丰富的内容互动及购物建议，购物过程缺乏乐趣和社交属性。
Related Services
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
1. 极速同城配送：松鼠云为抖音平台接入成熟的同城配送服务体系，实现下单到收货仅数小时。通过与本地物流紧密协作，极大缩短了用户等待时间，提升整体体验。
2. 严选丰富商品库：针对分散的商品信息，松鼠云自主搭建优质商品库，涵盖美妆、服装、食品等多领域，所有产品经过严格甄选，结合用户评价与平台大数据，确保高品质与丰富选择。
3. 直播内容娱乐化：通过每日定时直播，实现商品讲解、穿搭建议、实时互动答疑，增强购物透明度与趣味性，促成了用户之间的交流与社区氛围。整个项目启动至上线仅用7天，前3天为系统对接与调优，后4天进行店铺直播培训和用户引流，效果即时显现。
Project Success
“以前在网上买东西，等一周才到让我很焦虑。松鼠云在抖音上线之后，从下单到收到美妆产品只用了3个小时。不仅方便，商品质量和介绍也都很专业，直播里还能和老司机交流，每次购物都很开心。”——用户小王
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