Project Overview
项目概述
- 公司名称：奇点创意媒体有限公司（虚构名）
- 行业/规模/核心业务：中型内容创新企业，专注于动画内容、IP孵化及市场推广
- 合作背景：奇点创意计划推出一部现代奇幻动画剧，目标打造具有强市场吸引力和品牌特色的IP，以便后续多元变现（玩具、衍生品、影视等）。
Case Experience
Related Services
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
prescription
1. 1对1创意调研与市场分析：针对目标用户群体开展深度访谈与竞品分析，锁定勇敢、智慧、冒险与细腻人性并重的主角核心设定。输出3版特色提案，与客户迭代完善。
2. 差异化角色设计流程：建立“个性特质+反差细节”角色库。主角：外貌设定采用不对称配件与独特斑纹，情绪板强调微表情与成长线。配角：定制能力与弱点，支持个人独立剧情。每轮方案均邀请客户共同评审。
3. 独特环境系统搭建：开发专属色彩体系和神秘符号，结合现代元素与奇幻异域感。3周内交付概念场景图，通过互动白板工具收集多方反馈迭代。
4. 快速交付与可视化沟通：全流程可视化看板管理，1周内完成首轮方案，2周内完善角色设定稿，4周交付环境总览。配套沟通手册、角色档案便于市场宣传与后续开发。
Project Success
客户评价
“解决的最大痛点是让我们项目的主角和配角都能鲜活立体，即使在动画还未上线，通过概念稿就吸引到了粉丝关注。我们的世界观现在既神秘又有新鲜感，让品牌差异化优势明显。项目在推广首月，粉丝量提升48%、社交讨论度超出预期。设计团队的专业高效和协作让我们的创意落地更有信心，非常期待与贵方长期合作。”——奇点创意动画项目负责人
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