Project Overview
项目概述：FootNova（化名）是一家全球知名的运动鞋类制造商，拥有丰富的产品线和遍布世界各地的销售网络。为提升新产品曝光度并与更多年轻受众建立联系，FootNova决定发起“梦想成真”线上活动，通过数字化手段扩大品牌影响力，并提升用户参与度。公司希望打造一个可兼顾美观与功能、有效助力市场推广的线上活动专题页。因此，FootNova与我们展开深入合作。
Case Experience
Related Services
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
解决方案：1. 高吸引力视觉风格与品牌主色：我们针对FootNova的品牌形象，定制了以品牌标志性色彩为主的活力页面，将品牌理念与新产品特点巧妙融合于视觉元素中。2. 简化用户参与流程：活动专题页设立“一键注册”，精简个人信息填写流程，并设置清晰可见的导航栏与分步指引，让用户最快3步即可完成报名、选择活动并上传参与内容，显著减少参与门槛。3. 响应式页面设计：采用自适应布局，保证用户在手机、平板、PC等不同终端均能获得顺畅体验，解决部分用户因设备不兼容而放弃的问题。4. 高效数据收集与反馈机制：在页面底部增加调查问卷与反馈表单，用户可轻松提交体验和建议。我们将数据自动化同步至品牌CRM，便于后续定向营销和活动效果追踪。5. 部署与服务节点：1周设计完善页面框架，2天内进行测试迭代和内容微调，部署后一周线上培训客户运营团队，确保高效上线与使用。
Project Success
客户评价：FootNova项目负责人表示：“这次活动专题页设计极大提升了用户浏览和参与的便捷度。仅两周内，线上活动页面实现了13%的转化率提升，新增有效用户注册量突破原有预期。我们还首次系统化收获了大量年轻消费者的意见及建议，为今后的新品研发与市场推广提供了宝贵数据。感谢专业团队高效、细致的全流程支持！”
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