From Music Sales Dilemma to Digital Breakthrough: How LeClass Online Achieved Rapid Growth of Music Lesson and Download Business with Small Programs
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Project Overview
乐课在线是一家专注于音乐教育的中型企业,主营面向个人与机构的在线音乐课程及音频资源下载服务。随着数字化转型加速,乐课在线希望搭建一站式音乐课程与音频下载小程序,实现课程售卖、资源分发和用户管理的全面升级。经过调研,他们选择与我们合作,以提升用户体验与运营效率。
Case Experience
Project challenges
1. 传统PC端网站流量下滑,用户转化率低,移动端体验薄弱,导致潜在客户流失严重。 2. 课程购买和音频下载流程繁琐,客户常反馈找课难、支付步骤多,影响复购率。 3. 教务管理分散,无法实时统计课程销售和下载数据,难以调整课程内容与推广策略。
service company
Squirrel Cloud Ecology Custom Software Development
Digital Management | Software Applet Website Development | Business System Development
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription

我们为乐课在线交付了定制化的音乐小程序解决方案:

1. 多终端自适应小程序,用户可通过手机快捷浏览、试听与购买,显著提升移动端流量和转化。

2. 简化的课程购买与音频下载流程——支持一键购买、自动授权下载,同时整合多种支付方式,实现了秒级下单支付。

3. 提供可视化后台,课程销售、下载量和用户数据一目了然,方便管理层快速响应市场变化。项目于1周内部署基础小程序,2周内完成后台数据培训及个性化功能优化。

整体解决方案不仅提升了用户留存,并为企业决策提供精准数据参考。

Project Success
“小程序上线后,我们移动端销售额同比增长了58%,课程复购率提升至25%。后台数据统计让我们能更快调整课程结构。整个系统非常易用,用户反馈也极好。” —— 乐课在线运营总监
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