Project Overview
晨光咖啡是一家新崛起的特色咖啡连锁品牌，总部位于上海，目前拥有50余家门店，主营特色烘焙及创新饮品。随着品牌影响力提升，市场拓展步伐加快，晨光咖啡自觉亟需建立完善的品牌保护机制。2023年下半年，公司与我们展开合作，聚焦于品牌防护与知识产权体系搭建，为国内快速增长及未来国际化布局保驾护航。
Case Experience
Project challenges
1. 品牌侵权隐患：短短一年内，已有多家门店或网店仿制晨光咖啡的LOGO与包装，部分消费者反馈无法分辨正品，损害品牌信任。2. 知识产权经验稀缺：晨光咖啡团队缺少商标注册及法律相关知识，对商标注册流程和风险把控无从下手，担忧疏忽导致权利漏洞。3. 国际拓展顾虑：公司已将东南亚、欧洲视作下一步扩展目标，但完全不了解海外商标注册政策与布局策略，担心跟进不及时失去商标优先权。
Related Services
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
1. 专项商标检索与分析：首先，我们对‘晨光咖啡’中文、英文及图形标志进行全市场检索与分析，在2周内提交《可注册性与风险评估报告》，明确哪些要素可注册、优先提交，哪些元素需规避现有冲突。2. 一站式商标注册服务：根据晨光咖啡业务扩展需求，制定国内及国际注册方案，覆盖中国、马来西亚、新加坡、英国等目标市场。我们代为办理全流程材料递交、进度跟踪，3个月内完成国内主要类别注册申请，国际注册同步进行。3. 品牌保护与法律培训：项目第4周内，组织商标与侵权风险防范专题培训，向晨光咖啡运营与市场团队普及常见侵权表现、维权方式及品牌监测要点。4. 全年品牌法律顾问服务：为客户提供侵权监控、异议应对、市场巡查支援，确保品牌权利动态保护。整个项目部署周期4周，后续1年法律顾问持续护航。
Project Success
通过此次专业服务，晨光咖啡不仅顺利完成了国内外商标注册，还深入了解了如何利用知识产权保护品牌。现在我们对商标侵权有了清晰应对思路，也能更自信布局新市场。专业团队的全程跟进和答疑，极大提升了我们的品牌管理水平，为业务扩张扫清障碍。
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