Project Overview
腾康制药（虚构名称）是一家专业从事保健品及药品研发的中型制药企业，年销售收入约3亿元，主打产品为消化道保健品。2023年，腾康在市场拓展过程中发现有竞争对手借用与其主品牌极为相似的商标进行同类产品销售，导致部分消费者混淆，并对腾康的市场份额及品牌声誉造成影响。为此，公司亟需通过专业法律服务，采取有效措施保护自身权益。
Case Experience
Project challenges
1. 市场份额受损明显：自竞争对手使用相似商标后，公司该类产品区域销售额下滑约17%，客户投诉明显增加。
2. 品牌声誉被侵蚀：消费者反映购买、使用体验混淆，品牌权威性受到质疑。
3. 内部法务能力有限：公司缺乏专业知识产权团队，对商标撤三流程、证据采集及法律策略不熟悉，担忧自身维权能力。
这些问题不仅影响当前收益，还可能长期危及品牌发展及客户信任。
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
我们知识产权法律顾问团队全程介入，提供了“专业法律服务+商标撤三一站式解决方案”。
- 针对市场份额下滑，第一时间为腾康开展竞争对手市场监控，并收集产品销售对比、用户投诉等核心证据材料，锁定侵权事实。
- 面对品牌被混淆的问题，我们撰写了详尽的商标对比分析，混淆风险报告，并以第三方调查数据作为支撑，增强证据有效性。
- 法律操作层面，协助腾康全流程对接商标局，准备并递交了撤销申请文件，包含证据清单、法律意见等，所有材料均由专业律师审核把关。针对客户法务能力不足的痛点，我们提供定制化“撤三”培训和咨询，确保企业决策层清晰了解流程和权益。
本项目自启动到最终裁决，历时约4个月：其中，证据收集与方案制定1周，商标撤销申请文件整理和递交2周，后续沟通协调及监管流程3个月。
Project Success
腾康制药管理层表示：“此次商标撤三案例让我们深刻感受到专业法律服务的重要性。团队不仅帮我们夺回了商标权，也极大维护了品牌声誉。通过这次合作，我们对自身知识产权保护也更有信心。我们高度评价服务团队的专业性和高效性。”
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