Project Overview
项目概述：跃动医疗科技有限公司是一家中型医疗设备制造商，专注于心电监护和远程医疗硬件的研发及生产。随着国内市场趋于饱和，公司寻求海外发展机会，但苦于知识产权壁垒和海外合作资源的限制。为突破困局，跃动医疗与专业版权转让服务机构“版权连接有限公司”达成合作伙伴关系，旨在通过知识产权转让，成功将其医疗设备推向国际市场。
Case Experience
Project challenges
项目挑战：1. 海外知识产权壁垒高：跃动医疗虽拥有部分国内专利和软著，但对欧美及东南亚等海外地区的知识产权法律政策和转让流程了解有限，导致国际扩张受阻。2. 市场准入难度大：多数目标市场对医疗设备的准入认证、合规检测等有较高要求，缺乏国际知名合作伙伴与渠道，难以快速打开局面。3. 盈利模式单一：公司过度倚重直销产品，海外渠道开发成本高，利润结构单一，迫切需要开辟新的盈利空间。
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
解决方案：1. 知识产权梳理与国际评估：版权连接为跃动医疗提供全面IP梳理服务，涵盖已有专利、软著，并对国际专利状况、可转让内容进行评估，量化产品在海外市场的知识产权价值；2. 定制版权转让策略：根据目标市场（欧美、东南亚）制定分阶段转让计划。为跃动医疗筛选合适地区、合作企业，通过许可与独家代理协议，将核心医疗技术、安全算法和设备外观等版权有序转让，降低直接进入海外的合规风险；3. 融合培训+合同支持：提供1周部署+2周打包培训服务辅导跃动医疗团队读懂各国知识产权法规，协助合同谈判，确保转让收益最大化和持续回收；4. 渠道联合拓展：借助现有的国际合作网络，帮助跃动医疗与5家海外大型医疗器械分销商建立技术转让和联合品牌协议，实现海外产品落地；5. 盈利多元化：依托版权授权模式，实现一次性转让收益和持续许可费双通道收入。
Project Success
客户评价：经过3个月合作，跃动医疗首次实现包含欧美、东南亚在内共7个国家的大额版权转让，总收益同比增长42%，医疗监护类设备的海外销售额提高3倍。公司高层表示：“版权连接有限公司让我们突破了国际知识产权壁垒，实现品牌真正的全球化。”他们认为，专业版权转让方案不仅保障了知识技术安全，更为公司打开了国际盈利和合作新局面。
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