Project Overview
项目概述：
公司名称：逸居国际家居（化名），是一家新兴的跨国企业，主营中高端家居用品及装饰品的设计、研发与全球销售。随着业务迅速布局海外市场，公司面临品牌保护及防止仿冒的需求。在全球市场品牌竞争加剧的环境下，逸居决心以全类包方式在45类商标分类下全面注册核心品牌标识，加强权利防护。我们作为法律服务供应商，受托为其定制国际商标注册整体方案。
Case Experience
Project challenges
项目挑战：
1. 产品线横跨家居、家电、卫浴、厨房用品等多个大类，涉及商标分类繁琐，需细致区分每一子类别的注册适用性，避免遗漏导致品牌风险。
2. 目标国家和地区政策、标准各异，各自要求的文件、流程和审批差异大，大幅增加操作复杂度与管理负担。
3. 商标注册流程周期长，涵盖资料整理、申请递交、异议应答等多个环节，易因失误或遗漏延误进度甚至损失权益。
Related Services
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Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
Solution:
1. 针对多品类产品，我们由资深律师全面梳理产品线，将所有产品分别归纳至恰当的45类相关子类别内，确保全方位覆盖不留死角。同时，提前识别品牌未来扩展可能涉及的新领域，为客户预留商标使用空间。
2. 针对多国家多法规，我们协同海外代理，在主要市场建立本地化服务方案，逐一对接各国商标局，预判并应对审查流程中的合规要求，定制申请材料模板和审批节点清单，大大降低因材料差异造成的风险。
3. 注册全程采用项目经理制，明显的里程碑节点（1周内搭建工作流程与材料清单、2周内完成全产品归类与初稿提交、1月完成首轮主要国家申请递交），每一环节均由专人跟进，把控进度，协助客户准备与提交所有所需文件，并定期进行项目进度汇报，全方位降低操心成本。
最终，逸居国际成功获得所有目标市场45类全类包商标注册，注册周期控制在6个月之内，顺利通过全部审核。
Project Success
客户评价：
“合作前我们对海外各地的商标规则知之甚少，而产品又多、类别杂，担心申请遗漏给品牌留下隐患。多亏有这支专业团队，把复杂的事情拆解清楚，每一个步骤都让我们很安心，最后6个月拿下目标市场的全类注册，帮我们在全球逆势扩张奠定了坚实的品牌根基！”——逸居国际法务总监
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