Project Overview
华康食品有限公司是一家在国内食品加工行业居于领先地位的企业，拥有超千人的生产团队及广泛的市场渠道。随着公司转型升级战略启动，决定切入健康食品领域，推出新品牌系列以满足消费者对健康产品的需求。在品牌升级和产品上市进程中，华康食品迫切需要拥有一个能够精准传达健康理念、符合市场预期并具合法资质的新商标。为此，公司携手精诚商标服务机构，开启了本次商标转让合作。
Case Experience
Project challenges
1. 紧迫的时间窗口：公司计划新产品在三个月内上市，必须在最短时间内完成商标转让手续，保证产品合法上市。
2. 商标资源紧缺：健康食品领域热门商标稀缺，需甄选既有辨识度又符合企业调性的商标，不能牺牲品牌未来的发展潜力。
3. 法律与流程风险：商标转让涉及繁琐的注册、审批及资质审查，如若处理不当，可能影响商标合法性、新品推广和后续维护。
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
精诚商标服务机构为华康食品制订了分阶段、针对性强的服务方案：
1. 市场调研与商标推荐：一周内完成行业商标热点分析，优选出健康、绿色、营养等关键词相关且资质完备的商标16个，配合定制化品牌价值咨询。
2. 商标评估与谈判支持：通过商标价值评估工具，对备选商标进行打分筛选，三天内锁定三个核心商标，并开展转让谈判，保障合理价格和转让条款。
3. 快速转让流程：专人对接商标局，提供全程文件材料准备、流程跟踪和审批加速服务。整个商标审批及转让流程共用20天（比行业均值快30%）。
4. 后续品牌合规支持：为客户定制《商标使用规范指引》，并开设线上培训，助力企业规范使用及未来维权，全流程减轻法律隐患。
Project Success
华康食品法务总监王女士表示：'精诚团队在商标筛选、流程推进及后续培训上的响应非常高效，帮助我们在规定时间顺利取得新商标注册证书，使健康产品的上市计划无缝衔接。此次合作既提升了品牌形象，也让我们对商标管理有了系统认知。推荐给需要品牌升级和知识产权服务的同行。'
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