Project Overview
美优化妆品有限公司是一家中型化妆品制造和销售企业，专注于高端护肤品及彩妆的研发。随着公司品牌知名度不断提升，近期美优化妆品面临一起严重的商标异议案件，对方企业提交了与其高度相似的商标注册申请，对美优核心资产构成严重威胁。出于保护自身品牌权益和客户信任，美优与我们合作，共同推动商标异议项目。
Case Experience
Project challenges
1. 伪冒注册和侵权风险：市场上出现一组与美优核心商标"MEYOU"外观、发音及涵义均极为相似的新申请商标，易导致消费者混淆，威胁公司品牌唯一性。
2. 法律合规和提异复杂：需在法定期限内向商标局提交专业法律异议材料，包括商标对比、市场证据及知名度佐证，流程繁琐，资料要求严格。
3. 品牌声誉保护压力：品牌已在市场有良好声誉和较高知名度，一旦商标被误认或滥用，将严重损毁公信力及客户信任。
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
我们第一时间启动品牌保护专案，深度调研涉案商标与美优核心品牌间的相似性，组织了详尽的对比报告，从外观、读音、寓意等多维度论证混淆风险。服务分为三个阶段：
1. 一周内完成风险评估及对比分析，撰写异议策略方案；
2. 两周内协助客户收集市场知名度材料，包括广告投放、销售数据和行业奖项等，整合成多份有力证明文件；
3. 全程跟进商标局流程，代为提交异议申请和补充说明材料，确保各项文件合规、递交时效，提升商标保护的成功率。
针对品牌声誉风险，我们还提供了在线监控及后续法律咨询，助力客户长期维护品牌权益。
Project Success
"本次合作最大地缓解了我们对品牌被侵权的恐慌，团队响应速度快、专业能力强，不仅帮我们顺利提交异议，还详细策划了证据材料，使我们的商标权益受到应有的保护。后续他们还定期为我们监测潜在风险，让我们专注于产品创新和市场扩展，无后顾之忧。强烈推荐给同行业企业！"
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