Project Overview
公司名称：恒欣自助预约棋牌室 行业/规模/核心业务：传统棋牌娱乐行业/中型门店/专注于提供高品质桌游与棋牌体验。 合作背景：在生活节奏加快和数字消费不断普及的背景下，恒欣棋牌室深感手工预约模式效率低下、顾客维护难度大，无法满足新一代消费者对便捷、私密和智能化服务的更高需求。为实现服务升级、强化市场竞争力，恒欣决定引入一套数字化自助预约和无人化管理系统，推动业务创新转型。
Case Experience
Project challenges
1. 手动预订繁琐且易出错：传统电话或到店预订需人工记录，常出现信息遗漏、重复预订等情况，影响运营效率和顾客体验。
2. 资源调度不均，房间利用率低：高峰期棋牌房供不应求，顾客苦等或流失；而低谷期大量闲置，收入受限。
3. 缺乏有效营销及会员管理：无法进行线上推广，促销和会员活动受阻，用户粘性与复购率低，新客获取困难。
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[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
Small program custom development
[Enterprise high-end system customization services] brand official website, e-commerce portal, group station group, marketing creativity, business platform construction, etc., industry-wide coverage, fit user needs, and ultimately present excellent results for the industry's top 100 enterprises to provide professional and practicable digital solutions.
prescription
1. 引入小程序在线预约系统，顾客可实时查看空闲房间并在线自主预约，系统自动确认，彻底告别排队和预订错误。
2. 部署智能调度算法，根据历史预订数据动态分配房间，提升住房率。通过与松鼠云智能硬件对接，实现自助开门，顾客无需与店员接触，即可自由出入，运营无人化、管理更便捷。
3. 增设会员管理、积分激励、优惠券发放和好友邀约等多元服务，优化获客与老客维护；利用社交化分享，引发口碑传播。
4. 管理端数据显示顾客偏好、进店高峰、营销效果等核心指标，辅助运营决策，实现数字化管理。
实施周期上，小程序构建与软硬件对接1周上线，后续两周针对员工与用户进行简明培训，确保系统平滑过渡与全面应用。
Project Success
自上线新系统以来，顾客反馈‘预约太方便了’，整体满意度明显攀升，等待和错订几乎绝迹。棋牌室房间利用率提升30%，空置时段显著减少，月收入电子化管理后清晰可控。会员注册量同比增长60%，复购率提高28%。通过小程序邀请分享，恒欣收获了更多新客户，门店口碑大幅提升。运营人员评价新平台‘节省了人工和沟通成本’，极大释放了服务潜力，坦言‘为行业同仁提供了数字化升级的范例’。
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